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How might virtual production, AI and other technologies help – or hinder – the Creative Industries in their drive to become more sustainable? This report sets out to answer that question. Arup, in partnership with the CoSTAR Foresight Lab, has investigated how the Creative Industries landscape will be reshaped by convergent technologies in the coming years, with a particular focus on how these technologies will require businesses to rethink and redefine their sustainability strategies. Image - Film still from The Great Endeavour, directed and designed by Liam Young, 2024.