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This report represents, to the best of our knowledge, the first UK-wide exploration of the overall impact of generative artificial intelligence (AI) on the full breadth of the UK’s screen sector. Based on an analysis of available data, together with targeted expert interviews and industry surveys, the report surfaces key insights into the existing and potential effects of generative AI, and nine recommendations aligned to three strategic outcomes: namely, that the UK should develop a focused set of collaborative frameworks; that key parts of our sector require targeted support; and that there are identifiable barriers to growth that urgently need to be unlocked. Image: Still from Honu (2024), an AI-generated short film, by Holden Boyles / The Ambiguous Company (theambiguous.co).
